MOO+MOO+MOONCAKE

** MOO MOO MOONCAKE'S GROUP ** TOPIC: MOONCAKE-LANTERN FESTIVAL

- MITTA MAHARDHIKA R - 1061105534 (LEADER) NOR ATHIQAH BINTI AMIN TEO - 1081103196 ANGELINE - 1061109279 ASTRID PRATIWI - 1061100432 SOFIA BINTE EHSAN - 1031195274 KHARISSA HUMAERANI - 1061109731 BOSELE PATIENCE CHIKA - 1061109580

DIGITAL MEDIA 1 (MMB2014) TUTORIAL SECTION: BC 271 H PROJECT LEADER: MITTA MAHARDHIKA RACHMAN

MOON CAKE AND LANTERN FESTIVAL GROUP: 1. MITTA MAHARDHIKA R 1061105534 (GROUP LEADER) 2. ANGELINE 1061109279 3. ASTRID PRATIWI 1061100432 4. KHARISSA HUMAERANI 1061109731 5. NOR ATHIQAH BINTI AMIN TEO 1081103196 6. SOFIA BINTE EHSAN 1031195274 7. BOSELE PATIENCE CHIKA 1061109580

= P R O P O S A L =

 **History of Moon Cake – Lantern Festival**

There are several folk tales about the moon cake history. In fact, there’s a famous story about this festival which most of the people believed. For Chinese especially, believe that the first people on the moon was a beautiful woman who lived during the Hsia dynasty (2205-1766BC). The story started when a woman, Chang-O, was married to the great General Hou-Yi of the Imperial Guard. General Hou was a skilled archer. The wife of the Divine archer shot down nine of ten suns plaguing the world and received the Herb of Immortality as a reward. Whoever the hero was, Chang-O grabbed the pill (or the herb) and fled to the moon. In some versions it is uncertain whether she ever actually got there, because Chinese operas always portray her as still dancing-flying toward the moon. When Chang-O reached the moon, she found a tree under which there was a friendly hare. Because the air on the moon is cold, she began coughing and the Immortality Pill came out of her throat. She thought it would be good to pound the pill into small pieces and scatter them on Earth so that everyone could be immortal. So she ordered the hare to pound the pill, built a palace for herself and remained on the moon. This helpful hare is referred to in Chinese mythology as the Jade Hare. Because of his and Chang-O's legendary importance, you will see - stamped on every moon cake, every moon cake box, and every Moon Cake Festival poster - images of Chang-O and sometimes the Jade Hare. And there is a story that tells about the meaning of the lantern in the moon cake festival as we called The Old Man on The Moon. There is a saying in Chinese that marriages are made in heaven and prepared on the moon. The man who does the preparing is the old man of the moon (Yueh Lao Yeh). This old man, it is said, keeps as a record book with all the names of newborn babies. He is the one heavenly person who knows everyone's future partners, and nobody can fight the decisions written down in his book. He is one reason why the moon is so important in Chinese mythology and especially at the time of the Moon Festival. Everybody including children hikes up high mountains or hills or onto open beached to view the moon in the hope that he will grant their wishes. To celebrate this sighting of the moon, red plastic lanterns shaped in traditional styles and embellished with traditional motifs are prepared for the festival.  ** Description of Moon Cake – Lantern Festival **

This particular festival is celebrated on the 15th day of the eighth month. This is also the occasion to be grateful the most beautiful moon as the 15th day of the eighth month of the lunar calendar and the time when the moon is said to be at its fullest and brightest. Thus, it is often the time where people are having parties with family and friends in celebrating the most beautiful moon. This festival corresponds to harvest festival s observed by Western cultures (in Hong Kong, it is held in conjunction with the annual **Lantern Festival**). The moon plays a significant part of this festival. In Hong Kong, any open space or mountain top is crowded with people trying to get a glance of this season's auspicious full moon. This festival is also known as the **Moon Cake Festival**  because a special kind of sweet cake //(yueh ping)// prepared with the moon shaped and filled with sesame seeds, ground lotus seeds and duck eggs is served as a traditional //Chung Chiu// delicacy. These days, moon cakes may be filled with everything from dates, nuts, and fruit to Chinese sausages. More various creations include green tea moon cakes, and ping pie or snow skin moon cakes, a Southeast Asian variation made with cooked sticky rice flour. Lanterns were used at night as signals from higher grounds and hilltop. Today, this festival is celebrated with moon cakes and lantern hanging on the house. In certain area, lantern parade and competition are held. The lantern and the moon cakes have attract the attention of children and adults.   ** Reason of choosing Moon Cake – Lantern Festival **

Celebrated on the fifteenth day of the eighth moon of the year, it is a night for many people to sit out and gaze at the moon as it also at its roundest and brightest. For farmers, it's their last day of the summer harvest. For most normal people it's a day they come out to worship the moon god and thank the heavens (which the moon is a representation) and earth. They will pray to the moon god for //good fortune, family unity as well as protection.// Thus, the festival reflects the uniqueness of the Chinese tradition and represents the values that are honored and practiced by Chinese from the ancient time. In other words, familiarity with this exclusive Chinese Festival is important to understand the history of Chinese tradition and values. But, in this 21st century with handful of gadgets, the modern lifestyle of people is becoming more and more self-centered. At the same time, they are choosing fast foods, internet browsing as their entertainment while the moral values, tradition, and the interest to learn the culture are fading away. If the new generation is not being introduced to such a unique festival in a proper way, it may pose a threat to the existence of the traditional festivals in near future. Thus, it is our responsibility to communicate with this new generation and allow them to learn the history, culture, and moral values while enjoying the celebration of Moon Cake Lantern Festival. In the global village, the youngsters are more familiar with modern technology. So, the internet is best communication media to reach the new generation and to spread the information about this festival to educate them. In addition, since there are three main races (Malay, Chinese, and Indian) in Malaysia, sharing of the knowledge of this Chinese Festival is important to other races to understand Chinese traditional values to establish the harmony between races.  Specific Objective ** <span style="font-family: Arial,Helvetica,sans-serif;"> <span style="font-family: 'Times New Roman',Times,serif; font-size: 14pt; line-height: 115%;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">
 * <span style="font-family: Arial,Helvetica,sans-serif;">To create awareness about the existence of this celebration
 * <span style="font-family: Arial,Helvetica,sans-serif;">To be familiar with the unique style of celebration
 * To have the knowledge about the history behind it
 * <span style="font-family: Arial,Helvetica,sans-serif;">To understand the values that are practiced
 * <span style="font-family: Arial,Helvetica,sans-serif;">To encourage in order to spread the happiness by celebrating the festival
 * Target Audience **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt; line-height: 115%;">The target audiences for whom the website will be built are the young adults with the age range of 18 to 25 years old. Thus, the young adult will be treated as customers of our website and the website will be built to meet their satisfaction level. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">
 * Characteristics of target audience **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt; line-height: 115%;"> T he study of ‘ An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia’ by Safiek Mokhlis reported that seven reliable factors of consumer decision-making styles were identified in this study: Novelty, Brand Conscious Consumer; Perfectionistic, High-Quality Conscious Consumer; Confused by Over-choice; Recreational, Hedonistic Conscious Consumer; Impulsive, Careless Consumer; Variety-Seeking and Habitual, Brand-Loyal. (Mokhlis. S (2009); An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia, //International Journal of Business and Management,// Vol. 4, No.4,p 140-148). In addition, to focus on our target audience, it is needed to understand the technological awareness of young adults. Based on a research on students from MMU, we have found that young adults prefer the following criteria. They are:  <span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt;"> <span style="font-family: 'Times New Roman',Times,serif; font-size: 14pt; line-height: 115%;"> Mitta Mahardhika r <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 14pt; line-height: 115%; text-align: center;"> ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Website that are rich with graphics, videos and images (media rich)
 * <span style="font-family: Arial,Helvetica,sans-serif;">Funky and sweet color
 * <span style="font-family: Arial,Helvetica,sans-serif;">Explore new things
 * <span style="font-family: Arial,Helvetica,sans-serif;">Information with simple layout
 * <span style="font-family: Arial,Helvetica,sans-serif;">Dramatic Design
 * <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 12pt; line-height: 115%; text-align: center;">**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 14pt; line-height: 115%;">SUB TOPIC ** || <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 12pt; line-height: 115%; text-align: center;">**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 14pt; line-height: 115%;">PERSON IN CHARGE ** ||
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;"> Introduction  || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%; text-align: center;">Sofia Binte Ehsan <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 14pt; line-height: 115%; text-align: center;"> ||
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;"> History  || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%; text-align: center;">Nor Athiqah binti Amin Teo and
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">How is it being celebrated in Malaysia
 * <span style="font-family: Arial,Helvetica,sans-serif;">The people
 * <span style="font-family: Arial,Helvetica,sans-serif;">The time
 * <span style="font-family: Arial,Helvetica,sans-serif;">The foods
 * <span style="font-family: Arial,Helvetica,sans-serif;">The decoration || <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 12pt; line-height: 115%; text-align: center;">

Astrid Pratiwi and Angeline <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 14pt; line-height: 115%; text-align: center;"> || Kharissa Humaerani and Bosele Patience Chika || <span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: 'Times New Roman',Times,serif; font-size: 12pt; line-height: 115%;">
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">Gallery
 * <span style="font-family: Arial,Helvetica,sans-serif;">Images
 * <span style="font-family: Arial,Helvetica,sans-serif;">Videos || <span style="font-family: Arial,Helvetica,sans-serif;">
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;"> References  || <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 12pt; line-height: 115%; text-align: center;">   ||
 * MILESTONES: **

1. 14 July 2009, discuss and make proposal, search sources for website 2. Minutes : 3 hours

=<span style="font-family: Arial,Helvetica,sans-serif;">2nd MEETING = <span style="font-family: Arial,Helvetica,sans-serif;"> DATE: 24 JULY 2009 MINUTES: 3 HOURS OBJECTIVES: EDITED AND COMPLETED PROPOSAL, MAKE INITIAL DESIGN AS WELL <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">
 * INITIAL DESIGN**

For our initial design, at the moment we came out with using white background and some bright colors. It is because our target audience are young adult from 18 - 25 years old which they like to travels and like something cheerful. Its also because our topic is mooncake and lantern festival where when the festival happen, they will be many lanterns with colorful colors and different types or shapes of lantern. Therefore, we choose bright color for our initial design considering with our target audience and topic. On the other hand, with colorful and bright colors, it will attract people to see our website.



<span style="background-color: #ffffff; color: #ff0000; display: block; font-size: 160%; text-align: center;">WORK IN PROGRESS

1. PROPOSED TOPIC AND CONCEPT

TOPIC: MOONCAKE AND LANTERN FESTIVAL

Celebrated on the fifteenth day of the eighth moon of the year, it is a night for many people to sit out and gaze at the moon as it also at its roundest and brightest. For farmers, it's their last day of the summer harvest. For most normal people it's a day they come out to worship the moon god and thank the heavens (which the moon is a representation) and earth. They will pray to the moon god for   //good fortune, family unity as well as protection.//  Thus, the festival reflects the uniqueness of the Chinese tradition and represents the values that are honored and practiced by Chinese from the ancient time. In other words, familiarity with this exclusive Chinese Festival is important to understand the history of Chinese tradition and values. But, in this 21st century with handful of gadgets, the modern lifestyle of people is becoming more and more self-centered. At the same time, they are choosing fast foods, internet browsing as their entertainment while the moral values, tradition, and the interest to learn the culture are fading away. If the new generation is not being introduced to such a unique festival in a proper way, it may pose a threat to the existence of the traditional festivals in near future. Thus, it is our responsibility to communicate with this new generation and allow them to learn the history, culture, and moral values while enjoying the celebration of Moon Cake Lantern Festival. In the global village, the youngsters are more familiar with modern technology. So, the internet is best communication media to reach the new generation and to spread the information about this festival to educate them. In addition, since there are three main races (Malay, Chinese, and Indian) in Malaysia, sharing of the knowledge of this Chinese Festival is important to other races to understand Chinese traditional values to establish the harmony between races.

2. NAME OF GROUP Moo moo moncake

__Group members:__ MITTA MAHARDHIKA R NOR ATHIQAH BINTI AMIN TEO ANGELINE ASTRID PRATIWI KHARISSA HUMAERANI SOFIA BINTE EHSAN BOSELE PATIENCE CHIKA

3. CONCEPT/THEME OF PROJECT/OBJECTIVE

CONCEPT: For our concept, at the moment we came out with using white background and some bright colors. It is because our target audience are young adult from 18 - 25 years old which they like to travels and like something cheerful. Its also because our topic is mooncake and lantern festival where when the festival happen, they will be many lanterns with colorful colors and different types or shapes of lantern. Therefore, we choose bright color for our initial design considering with our target audience and topic. On the other hand, with colorful and bright colors, it will attract people to see our website.

THEME OF PROJECT: · Website that are rich with graphics, videos and images (media rich)
 * Funky and sweet color
 * Explore new things
 * Information with simple layout
 * Dramatic Design

OBJECTIVE: · To create awareness about the existence of this celebration · To be familiar with the unique style of celebration · To have the knowledge about the history behind it · To understand the values that are practiced · To encourage in order to spread the happiness by celebrating the festival

4. DIVISIONS OF TASK

SUB TOPIC ( PERSON IN CHARGE )

1. INTRODUCTION SOFIA BINTE EHSAN 2. HISTORY MITTA MAHARDHIKA AND NOR ATHIQAH 3. HOW ITS BEING CELEBRATED ANGELINE AND ASTRID PRATIWI 4. GALLERY KHARISSA HUMAERANI AND BOSELE PATIENCE CHIKA 5. REFERENCES

5. MILESTONES DATE: 12 AUGUST 2009 MINUTES: 4 HOURS OBJECTIVES: EDITED AND COMPLETED WORK IN PROGRESS, MAKE A GUI AND FLOWCHART.

6. GUI


 * HOMEPAGE


 * HISTORY


 * GALLERY


 * HOW ITS BEING CELEBRATED




 * INTRODUCTION



7. FLOW CHART




 * GALLERY'S FLOWCHART




 * INTRODUCTION"S FLOWCHART



8. REFERENCES a.[]